Brochures are leaflets that are used to circulate information to the majority of the target audience. They are also a good way of marketing your brand to the public and one of the best ways of relaying information. They are an excellent platform for advertisement too. However, there are different types of brochures. These include the Electronic Brochures and Printed Brochures. Electronic Brochures are available in soft copy and online while Printed Brochures are available offline and in hard copy. Brochures? Keep reading to find out the difference between using electronic /Printed Brochures.
Advantages of Using Electronic Brochures:
These days most people spend most of their time online. Therefore, using Electronic Brochures is a good way to reach them. You can choose to make a deal with various websites so you can pop your ads on their sites. The advantage of using Electronic Brochures is that they can be used across multiple sites and thus increasing your chances of visibility.
Disadvantages of Using Electronic Brochures:
Using Electronic Brochures has the disadvantage of reaching out to a limited audience. When compared to Printed Brochures, unless you are targeting an online audience, then Printed Brochures are the way to go.
Advantages of Using Printed Brochures:
Using Printed Brochures comes with several advantages. Some of them will be outlined below:
They can be easily distributed.
Printed Brochures can be easily given out during social events and other functions. They can be given to children to take to their parents. If you are aiming at a larger audience, then the use of Printed Brochures is the way to go.
They are lightweight.
This is an added advantage of Printed Brochures in that they can be issued out to people and they won’t mind carrying them. They are not cumbersome to move around and therefore large numbers can be easily transported for distributed.
They do not require much space.
Printed Brochures take up very little space. Therefore, they can be easily displayed on your office desk. They can also be displayed at strategic places so as to double up both as an advertisement and as decorations. They can even be carried in the breast pocket or the back pocket of your pants.
Comparison of Uses of Electronic Vs. Printed Brochures:
When it comes to brochures, using Printed Brochures is better than using Electronic Brochures. The only limitation that Printed Brochures have is that they cannot be used to reach an online target audience. Therefore, when aiming at achieving maximum benefits of using brochures, it is recommended that you use both Electronic and Printed Brochures. This will put you in a better position to maximize on your audience, both online and offline.
In conclusion, it is important to understand your target audience before choosing whether to use Electronic Brochures or Printed Brochures. For example, if your aim is to advertise your website, then an Electronic Brochure would be the best way to go. However, if your aim is to advertise your products and services or an upcoming event, then the best way to do it is to use both Electronic and Printed Brochures.
Here is our collection of 31 Free Brochure Templates (MS Word and PDF),