Also known as a Pamphlet or Leaflet, a Flyer is a marketing technique that is used by various companies and businesses around the world. In simple words, this is a piece of paper on which you advertise your product or service and distribute it among the targeted population. Most people associate flyers with the papers that are distributed directly to the people but there are more ways of distributing flyers including email, by post, posting on public places i.e. walls and putting them in local magazines and newspapers. This idea is very old but it’s not very long that it came to attention of various businesses around the world. What’s important about this method of advertisement is that it’s equally effective for new and old companies. If you are a new company, you can save money by simply photocopying a black and white design of flyer. For a big company on the other hand, it’s also possible to print flyers with colors on expensive paper and premium quality paper.
Common types of Flyers:
Despite the different names i.e. pamphlet, flyer, brochure and leaflet, it’s usually the same thing. There is most of the time very small difference but when it comes to the overall idea of the flyer, these names refer to the same thing i.e. marketing flyer. Within a flyer, there are various types depending on the quality of the paper, colors, designs and size of the flyer. Basic choices include black and white flyer or multicolored flyer and written content flyer or flyer with pictures and photos. Another important element is the size and style of the flyer. This includes 1 page flyer, bi fold flyer, tri-fold flyer, circular flyer, A4 size flyer and full size flyer.
Marketing Benefits of A4 Flyers:
- The first and most important benefit of using A4 size Flyer is that it offers more space to the user. The money and expense factor is not that important here but with just a few pennies included, you can have more open space to be used. Now you can use this space to add more images, add graphics, extra written content or just to leave some space empty.
- Using any other size has its own limitations. You can’t include images and photos of products on smaller size flyers without making it look cluttered and messy. With A4 size, it’s very convenient to use pictures and still leave some space empty.
- It’s very common among customers that when they don’t seem to find something they are interested in quickly, they lose interest in the flyer. This is the problem that you can eliminate with A4 size flyers. There is more space which means you can add extra information on the first page. Even if there are 2 or 3 pages attached with the flyer, if the customer sees everything important on the first page, they are more likely to follow the information on inner pages.
- If you think the first page should be kept very simply, A4 size flyers have advantages for you. With this size, you can dedicate the first page of the flyer for introducing your company, putting your logo and adding an attractive heading where the inner pages will include other necessary details and information.
Here is our collection of 40+ Amazing Free Flyer Templates [Event, Party, Business, Real Estate],